Learn & test yourself

Walk through the real mechanics of a B2B deal — from a cold email that actually gets replies to the procurement gauntlet that decides whether it closes, and what happens to the account after signing.

You'll be able to work out dilution, ownership, and payout math on a SAFE, note, or priced round before you sign anything.

See how founders actually generate their first customers — and learn to match a go-to-market motion to your product, price point, and stage rather than copying what worked for someone else.

Learn the tradeoffs between the core startup business models and pricing structures — recurring revenue vs. take-rate vs. billable hours, and per-seat vs. usage vs. free-to-paid pricing.

You'll be able to read your own income statement, tell COGS from OpEx, and know exactly what your numbers mean before an investor grills you on them.

You'll be able to calculate CAC, LTV, LTV:CAC, churn vs NRR, burn rate, runway, and CAC payback — and spot when someone's fudging one of them.

You'll be able to judge your own stage by evidence instead of by how long you've been building, and know what each stage's investors actually expect.

Understand the tradeoffs between selling to consumers, businesses, and platforms — and how customer size changes your sales cycle, deal size, and capital needs.

Learn the difference between moats you can start earning on day one and moats that only exist at scale — so you don't mistake a temporary lead for a durable defense.