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Who is your customer?
Understand the tradeoffs between selling to consumers, businesses, and platforms — and how customer size changes your sales cycle, deal size, and capital needs.
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Concept 1 of 6
B2C (Business to Consumer)
In B2C you sell directly to individual people spending their own money, so the buyer and the user are the same person and purchases happen fast with little friction. The upside is a huge addressable market and viral potential; the downside is that paid acquisition costs have risen sharply since around 2018, so low price points need real volume to work. It fits best when your product is simple enough to explain in one sentence and cheap enough to buy on impulse, backed by an organic or viral channel rather than paid ads alone.